One of the questions I'm asked often when people I meet find out I am a trainer, is "What do you charge?" One of the other questions is "Are all of your clients wealthy?"So, I figure it's good to discuss the cost and value of personal training - what you put into it, what you get out of it, and why trainer's rates can vary so much.
Some trainers price themselves pretty low. This could be because they're trying to curb competition, because they don't invest as much time and money into their careers, or if they are training people on the side of another full-time job. Sometimes $50/hour can sound like a pretty decent wage! And it can be, if you are working enough hours in a day and if your expenses are low. However, personal training is not sitting at a desk where you can take breaks to eat, let your mind wander to your own personal issues at times, chat with co-workers. From the beginning to the end of each hour, your attention belongs to your clients. You are recruited to be focused entirely on them physically and mentally. The hours that you work you are lent to your participant, you are training as efficiently as possible, and you are hands on and not looking away. We all know and have seen some bad trainers. If someone plops you in a machine and is not watching the muscle you are training and coaching you about how to better recruit it, they might deserve a lower wage simply because their engagement is a bit more removed, and so too might be your results.
Some trainers price themselves extremely high. Some of them are worth the price tag - if a trainer is traveling the world with a client and sacrificing a normal home life, they have to be financially compensated accordingly. If a trainer or fitness professional is spending their free time reading and self teaching, attending lectures and conferences and putting money back into their skill, chances are good that participants are going to get that value out of working with and being coached by them. On the other hand, there are a number of trainers in this "expensive" category who price themselves high because they like the allure, and believe that allure convinces a participant to pay a high price for a mediocre service. What I mean is, some trainers can be savvy business people, but not necessarily delivering a higher value of service than someone priced in the mid range.
I like to believe that the majority of people who settle their careers in this industry are doing it because they have a skill for coaching people how to better conduct their fitness and well-being and desire seeing that outcome, investing further in that skill, and of course being able to support their own wellness by respecting that livelihood. Not because they see a business venture and want to duck into a misleading shell.
I've had clients with incomes that vary dramatically over the years, but one thing I know is that we put money toward something that is important to us. Some of us can sort out our own finances with apps or on our own, some of us need specialists. Some of us need to save money on T-shirts while some of us buy the more expensive materials. Ultimately, what you invest in is up to you and your values. Many people can follow fitness apps and get great results, are self-motivated, follow instruction well and don't need or want personalized guidance. We all need a little help in some areas of our lives, and for some people that is with regards to their workouts, food planning and wellness balance.
Personal training has been "celebritized" over the past couple of decades. Sometimes it is a thing plucked up by people just because they can, and they may not truly be engaged. More often than not, however, I am recruited by participants who really value change, value the service and want to learn from it. They put the money aside. Sometimes they take it out of other things. When this sacrifice is made, they see great results because it means that it is important to them and they possess the necessary follow-through. Coming up with our rates, from the beginning, was a balance of fulfilling a value-for-value concept for me. It is a balance considering what we put in and ultimately deliver, market value, and accessibility.
Remember, if personal training or program design is something that you feel you could benefit from, simply talk to us. Let us see if and how we might be able to help you. Ultimately, this blog is in existence to offer free advice and info so that everybody can find a better way of living, a way that serves each person as an individual. This is a vision I've had and sustained since overcoming my own health challenges in high school, and it is never thwarted. When we become healthier and happier as individuals, we all benefit.